Reliable Business Solutions

Are you a Top Producer or a Newbie?

LMullins — Wed, 24 Dec 2008 20:50:03 +0000

Hello All,

I am seeking 8 Top Producers and 8 Newbies to the real estate business. Why you ask? I am doing a series of podcasts titled Secrets of the Top Producers and another series entitled What New Agents Want to Know.

I have a list of questions that will take between 1 to 30 minutes to answer. I will include information about your background and accomplishments. I would like to have agents from across the US.

Does this sound like something you may be interested in participating in?

If so, please post a response and I will contact you after the holidays.

If you need more information about me or my business visit http://www.reliable-business.com

Happy selling!

Do you have referral partners?

LMullins — Tue, 23 Dec 2008 22:06:52 +0000

Hello All,

I was just sitting here in the midst of planning my referral networking group. The goal will be to get a total of 100 referral partners. During all this, it came to me that not all people or businesses are ideal referral partners. So, I wanted to here from everyone. What do you look for when you look for referral partners? Is this an exclusive group that only supports each other businesses or do you referral to others as well? Is this working for you?

What my original plan consisted of was to form a group a 100 referral partners in different businesses, areas or niches that would refer business solely to each other. It seemed like a good idea but then I starting thinking. What if someone is a less than ideal referral partner? What if you get complaints from those you referred the person to? Do you send an email terminating your referral partnership? Can you “fire” a referral partner or do you just stop referring people to them? I would love to here everyone’s opinion on this subject. Happy selling! Lisa Mullins www.reliable-business.com

Lead Generation Expert to Host Free Webinar for Real Estate Agents

LMullins — Mon, 22 Dec 2008 03:17:41 +0000

Fredericksburg, VA- Real estate lead generation expert, Lisa Mullins is schedule to host a webinar titled, Increase Your Leads Conversion: The Benefits of Using a Lead Generation and Follow-up Management Firm. The webinar is scheduled to take place on January 21st, 2009 at 2:30 pm Eastern Standard Time.The purpose of the webinar is to educate real estate professionals on the many benefits of utilizing a virtual lead generation, keep in touch and follow-up management firm.

Mullins, President of a lead generation and follow-up management firm specializing in assisting real estate agents, Reliable Business Solutions states, “ I believe it is important for real estate agents to learn how to generate leads and keep in touch and follow-up effectively.” She also states, “I feel that it is equally important to give the real estate agents a time saving and cost-effective alternative to completing these tasks themselves. The webinar the we are hosting is to provide lead generation tips to real estate agents. We also want to educate real estate agents on our company and the possible advantages and benefits that they may receive by partnering with such a firm.”

Reliable Business Solutions will also be giving away a copy of The Shift by Gary Keller to registered attendees of the webinar. Mullins says she chose this particular book become it is a “valuable resource to real estate agents in a changing market.”

In addition to this webinar, Reliable Business Solutions will be hosting a new webinar or teleseminar the third Tuesday of each month at 2:30 pm. To find out more about our webinars and teleseminars currently scheduled, please visit http://www.reliable-business.com/monthly-webinar.

Reliable Business Solutions is a virtual real estate lead generation, keep in touch and follow-up firm who specializes in creative contact methods for real estate professionals. For more information call 540-446-0560 or email lisamullins@reliable-business.com.

Webinar on the Benefits of Follow-up and Lead Generation Firms

LMullins — Wed, 17 Dec 2008 16:30:09 +0000

Reliable Business Solutions is planning a webinar for January 20th, 2009 at 1:30 pm EST on the Benefits of Utilizing an online follow-up, keep in touch and lead generation firm.

In this webinar, we will discuss the ways these firms keep in touch, follow-up and generate leads, the cost effectiveness and the benfits.

For more information or to schedule to attend, please email lisamullins@reliable-business.com.

Happy Selling!

Reliable Business Sets Date for Relaunch

LMullins — Wed, 17 Dec 2008 16:23:33 +0000

Hello All,

Reliable Business Solutions has set its company relaunch for January 1st 2009. The relauch is taking place because of our new mission and new vision.

Reliable Business Solutions’ mission is to provide real estate professionals with the most comprehensive follow-up management systems available. By doing so, real estate professionals get in touch and keep in touch with past clients, prospects, referral partners and lead generation sources to ensure a higher conversion rate.

We will be offering special discounts during the month of January. We will also be hosting a webinar on the Benefits of using a virtual follow-up and lead generation service. We will also have our company Open House during January.

Stay tuned for more details!

Why Not Following up Can Cost You a Fortune

LMullins — Wed, 17 Dec 2008 15:30:28 +0000

Hello All,

Following up may be one of the most cost effective marketing tasks a real estate professional can do. Why you may ask? It is a known fact that it is approximately ten times more to gain a new client than to keep an old one.

What do you gain by keeping old clients?

Well, the first thing you gain by keeping in touch and following up with old clients is a increased chance for repeat business.

The second is a greater chance for referrals. The key to this would be, of course, to ask for them.

Happy follow-up!

Three Follow-up Strategies that can Work for Realtors

LMullins — Wed, 17 Dec 2008 15:25:34 +0000

One of the most vitals parts of business planning for real estate professionals is the planning to keep in touch with past clients and prospects. During a recent survey conducted by Reliable Business Solutions in 2007, over 50% of Realtors® state that the majority of their business comes from past clients and referrals. It can also cost you ten times more to obtain a new client than to keep an existing one. With all that said, follow-up would seem to be the key to a successful business. With all that is involved in the day in the life of a real estate professional, it is possible for vital leads and contacts to fall through the cracks. So what can a real estate professional do to make sure that they keep in touch with these very important leads? Having a first-rate follow-up plan is as essential in the real estate business as having a high-quality business card. In downtimes, it can produce that much needed closing and in up times it can keep the good times rolling. The key to creating your follow-up plan is to first figure out who you are going to follow-up with. This should be a combination of your sphere of influence, past clients and people who have sent you referrals. Then schedule your follow-up just as you would any other appointment. Remember, this is a necessity in keeping your business going and it should be completed on a consistent and ongoing basis.

One of the major concerns with real estate professionals who are about to implement a follow-up program is what to do if they just don’t have the time to follow-up. Not following up is simply not an option. You either have to make time to do it yourself or find another way of getting it done. If you do not have the time to follow up yourself, there are companies who specialize in providing follow-up management services. These companies provide services such as direct marketing, drip campaigns and cold/warm calling. These services are usually available separately or in a combination depending of your specific needs. For example, you have just sold Mr. and Mrs. Sample a home. The day following their move in date, they receive a basket with all the essentials one would need when moving in to a new home. The next week they receive a thank you for your business card with a how was my service survey. That would be followed up by a phone call to see how things are going in their new home. Once a month, they would receive a direct mail letter or postcard. All of this would be completed on a schedule that you and your follow-up management company have created in advance and you would not even have to lift a finger other than contacting your company to notify them of the addition to your database and which database they should be added to. We are by no means telling you this is how it should be done. This is just an example, but it could be that simple.

If you would rather have a more hands on approach but are still limited on time, some of these companies offer do it yourself packages. These can include form letters, postcard templates, call scripts, sample e-mails and schedules. These are handy for the real estate professional who is just not quite ready to hand over their leads to another company but still need assistance.

There are many ways you can choose to follow-up. The keys to a successful follow-up program Include planning, scheduling and consistency. Image the possibilities when saving money by keeping clients instead of searching for clients. And remember, Happy Follow-up!

Are you keeping up with lead generation, follow-up and keeping in touch?

LMullins — Tue, 16 Dec 2008 23:33:01 +0000

Hello All,

I was speaking to an agent the other day who is having a wonderful career. She is closing sales and generating new business like you wouldn’t believe. I’m sure you can understand how surprised I was when she told me that she just does not have time to follow-up on all these leads. Wouldn’t we all like to have that problem?

Can you imagine how much business is slipping through her fingers because she doesn’t have time to keep in touch or follow-up? Does this sound like you? Needless to say, she did realize the importance and the business she could be missing which was why she called.

What I would like to know is do you have a system in place for lead generation, follow-up and keep in touch. Do you do this consistantly? Is it part of your marketing plan? And do you feel that you don’t have time or that these tasks are taking up time from other tasks you could be doing?

Happy selling,

Lisa Mullins

www.reliable-business.com

Has the changing economy affect how you market your real estate business?

LMullins — Tue, 16 Dec 2008 23:12:45 +0000

Hello Everyone,

It’s no secret to any of us. The economy has been affecting us all. Whether it’s the price of gas or food, we have all been affected.

That being said, has the market affected how you are marketing your business? Has it changed the process you use to generate leads? Are you going after new niches such as short sales?

A few agent’s I know have been really complaining about the market. I can feel their pain. But I also think that it is the responsibility of the agent to have a plan in place for downturns in the market such as this. I’m not saying that your income may not decline a bit but there are agents who are actually increasing productivity during this time.

How have you been affected? What changes have you made? Did you have a plan in place?

Keeping in Touch with Your Sphere of Influence

LMullins — Mon, 10 Nov 2008 02:40:57 +0000

Real estate professionals often depend of referrals form their friends and collegues. One way to do this is to make a list of everyone you know, everyone who you do business with and every you knows you. Many times this list will top over 100 people. Each person is a source for referrals. These referrals are valuable because they are coming from someone who knows you personally.

Here are a few ways you can keep in touch with your sphere of influence.

1. Divide the list so that you make a certain number of calls each day for everyday that you work. This way you will be contacting part of your sphere every work day of the month. Ask for referrals and be sure to thank the person.

2. Send quarterly postcards to remind people that you are still around and still in business.

3. Occasionally have a get together for your sphere members. This can be a yearly party or bbq, etc.

4. Be sure to send cards thanking your SOI for thinking of you and for their time.

Happy selling!